Apple is one of the most respected and famous companies in the world. The company is known for its innovative approach and products, and it is considered the number one innovative company in the world, according to the Fast Company’s ranking of 2018 (Clover, 2018). Its software integration strategy, product innovations, and customer-orientated approach are the most significant strategies that contribute to the company’s success.
Apple launched wireless Airpods that became ubiquitous for many users and can be paired with Apple Watch Series 3. Such integration is an excellent example of systemic innovation integration that Apple adopts. Moreover, there are services that only Apple users can use, and this creates a microclimate in which consumers do not need any other services or products. The approach is innovative as it aims to connect with consumers and create a new, meaningful experience for them.
Apple implements a product innovation strategy as it offers not only new products, such as Apple Watch but also optimizes existing ones. iPhone X is one of the examples of product innovation presented by Apple, and FastCompany reports that “skeptics were blown away by the iPhone X, with its facial recognition, camera quality, bezel-to-bezel screen, and new user interface” (Safian, 2018, para. 2).
Any company that implements innovative strategies is at risk of being rejected by the consumers. Even though Apple has faced various issues associated with the innovation of the product, it is still one of the most famous and influential companies in the world.
Apple gained its reputation due to its unique customer-orientated approach. As the company is concerned with the consumer experience, it builds a long-lasting and trusting relationship, which allows it to implement innovations further. Moreover, they include consumers in the innovation process. With the slogan “Innovative products, innovating research,” the company allows users to participate in the various studies that help to advance healthcare (“The future of health research is you”, n.d.). Hence, Apple combines innovative ideas and implements them in the market that can adequately accept them, which makes their strategy winning.
References
Clover, J. (2018). Apple Named World’s Most Innovative Company Due to Focus on Hardware and Software Integration. Web.
Safian, R. (2018). Why Apple Is The World’s Most Innovative Company. Web.
The future of health research is you. (n.d.). Web.